In 2024, the ceremony of the Snob project was held in the historic Metropol Hall.
This year we proposed to reflect on the theme of Love. The concept of the Made in Russia Award in 2024 turned the classic ceremony towards openness and sincerity - to declare your love for what you dedicate your life to and what you create for all mankind.

The ceremony was held in a performative site-specific format, where the hall of the Metropol Hotel became a pure blank, and the main language was light. The dramaturgical basis of the ceremony was created by episodes-nominations, in which performers-actors, connecting with the space of the hall, broadcast reflections of completely different people ‘about love’ with the help of light, visible and invisible, small and big and with the help of audio. Each nomination was preceded by a text about love - and the voices reading the text belonged to very different people: from 10-year-old schoolgirl Anya to writer Yevgeny Vodolazkin, from composer Pavel Artemyev to 76-year-old Vera Dmitrievna, the founder of a family bakery. Alexander Shumilin, the director of the ceremony, wanted to reflect in this way not only the achievements of the past year, but also the living stories of the heroes.

This format was presented to all the guests and participants of the ceremony through the creation of light installations ‘here and now’, the main principle of the award - all discoveries and works are born from love.